A Q&A with Joe, founder of Wisconsin Based Farm Perfect Produce

Posted in Success Stories on August 3, 2020

This time we got the chance to get a few insights from Joe, the founder of Butler, Wisconsin based farm called Perfect Produce. Joe's farm is USDA GAP Certified and they serve grocery stores at the Midwest. They main kinds of veggies are salads, herbs, microgreens and tomatoes. Find out more from the Q&A below.

What's your name? What’s the name of your farm and where are you based?

Hey, my name is Joe and we are based in Butler, Wisconsin.

What's the story behind your farm?

We started off selling only microgreens to 3 small grocery stores. Now we have over 100 customers and new products coming out every month. 

What's the funniest/most exciting story you've experienced while running the farm?

We once in the morning found that the Air conditioning broke down and the farm was almost 100 degrees inside!

What types of microgreens are you currently growing?

  • Pea shoots 
  • Sunflower shoots
  • Radish 
  • Broccoli
  • Kolarabi 
  • Basil
  • Lettuce (oak and butter leaf)
  • Wheatgrass

What makes your produce different?

It’s hydroponic and each Variety gets a different amount of light.

What type of clients do you currently serve and what locations do you cover?

Grocery stores, the 16 states that make up the “midwestern United States”.

Midwestern United States

What's Your Mission?

To provide sustainable, fresh, high quality produce at a reasonable price 365 days a year.

To supply friends, family and our community with the most delicious and healthy microgreens available today.

Based on your experience, what would you suggest farms in a similar position think about? 

Find customers, you don’t get what you don’t ask for, be easy to deal with.

What’s your favorite YouTube channel?

On the Grow YouTube channel.

What are your 3 most favorite farm tools you can’t really run the farm with?

My dirt scoop, automated knife sharpener, and cold room.

What to do next?

If you enjoyed Perfect Produce's story please do share it on your social media profiles. You can also PM the founder and ask him anything you want  using any of the social media profiles described below

(Hint: He's most responsive on Instagram :))


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